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Montag, 9. November 2009

Human fireflies

Now here’s a campaign based on a literally glowing idea. Human fireflies were unleashed by So-net on the streets of Japan. The participants were dressed in black, from capped head to toe, and had soccer ball sized orbs attached to their stomachs which, in the dark, were all that was visible. They ran around the streets approaching passersby, running through restaurants and dancing in a city square.

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