Sony Bravia Marketing

The Sony ‘Bravia-drome’ is the latest brilliant marketing strategy of the television manufacturer. The 10-ton zoetrope was recently unveiled in London and will star in a new commercial to promote the company’s Motionflow technology. “Color like no other” is becoming “Motion like no other.”

The feature is said to make viewing smoother, which will be great for sports fans. To demonstrate their claims, the giant spinning Bravia-drome displayed the illusion of Brazilian football player Kaka in action from 64 still photos.

The giant zoetrope, which measures 10 meters in diameter, broke the Guinness World Record for the largest device of its kind ever built.