Fanta High Frequency advertising

Fanta’s new mobile app, Stealth Sound System, uses a surefire way to target a specific market. The app is meant as a way for teens to communicate on their cell phones without adults hearing them, and the Stealth Sound System features high-pitched sound frequencies that are inaudible to most people over 20.

Fanta’s Stealth Sound System is based on a controversial technology known colloquially as Mosquito Teen Repellent, which was developed by Howard Stapleton a few years ago to deter teens from loitering outside London shops.

Within Stealth Sound System, individual frequencies are tagged to represent phrases, essentially creating a new language only teens can hear and understand. Stealth Sound System was developed by Ogilvy Advertising.
Prinz M Pinakat, interactive marketing manager for Coca-Cola Europe, said it was vital to grow relationships with consumers via the popular mobile channel. "This new focus on providing entertaining digital content also fits perfectly with the Fanta brand vision to create more play in the world," he added. (moconews.net)