flash mob

Painted on clothing is certainly a unique way to advertise an online fashion store—especially since no clothes are featured!

A mini flash mob of both male and female body painted models invaded Oxford Circus, the central point of one of London’s busiest shopping areas. At first glance it does look like the models are dressed, but upon closer inspection it is clear that the only thing being worn is painted on clothing.

This PR/viral video stunt took advantage of the new crossings in central London and had body painted models walk an impromptu catwalk session bringing the shopping area to a total standstill.