Guerrilla TV ADS

"This TV spot, by ‘Music is Life,’ in collaboration with Red Cross, and the radio station Studio Brussel is a new attempt on guerrilla advertising.
For one week, Belgian viewers saw a little boy racing in on big TV shows like the news, various talk shows with prominent guests and even the Sport. He ran straight for the glass of water at the side of the table in the studio and drank like he hadn’t drank for weeks, then ran off before anyone could say a word."
seen@ trendhunter